Client

Powwownow is the UK market leader in conference calling services—with ambitions to break into the French and German markets

Problem

The creative challenge was to completely refresh the brand and redesign and a successfully converting, albeit very outdated website and HTML email series — in to a fully responsive, contemporary website and series of service emails which wouldn't confuse or alienate an already loyal customer base whilst attracting and informing new users.
Other creative responsibilities included designing for printed marketing collateral, engaging thought leadership pieces, large format printed banners, magazine advertising, brand photography and video production.

Solution

For the website—reduce the a re-organise copy. Add points of trust with TrustPilot reviews, simplify the product proposition and add aspirational lifestyle images to move from a functional, utility brand to a desirable brand. This new brand ethos was continued across all touch-points from emails to testimonial videos.

Deliverables

  • UX / UI
  • Responsive Web Design
  • HTML Email Design
  • Print Design
  • Video production
  • Photography

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